LG LaundryArt Direction, UI, UX
Let’s face it. Doing laundry can be rather boring. Turning it into a fun interactive experience, while educating the consumer on LG laundry benefits, required developing a unique narrative that focused on intimate family moments and evoked those warm fuzzy feelings of cleanliness and laundry joy.
Working with Publicis Modem on LG USA under rigorous deadlines, IDEOM directed micro-sites and online campaigns to promote the new LG laundry experience.